Is Search Engine Optimization (SEO) losing its Luster?
Over the last couple months a few of my clients have asked me for my opinion on the future of SEO, particularly given the way that Google Now and various mobile apps present information to people in more compartmentalized, directed, and instantaneous ways. As I thought about it, and considered the many ways in which I use mobile apps on my phone or tablet, it occurred to me that SEO won’t fade away as some analysts have maintained, rather, what I believe will happen is that SEO will depend less and less on particular, static keywords, and more and more on the dynamics of a conversation or a dialog. In other words, in order to keep your content optimized, you’ll not just have to write up a page that uses the necessary keywords, but maintain a part of your site that can be easily updated and refreshed and used to interact with your clients, potential clients or critics.
Read MoreHow to choose the right keywords for your Website.
Are you choosing the right keywords for your SEO copy?
Read MoreEven some of the best copywriters don’t know SEO
Does your copywriter know how to write with search-engine-optimization (SEO) in mind? Over the last few years I’ve done a lot of rewriting of existing copy for clients, often finding that the material I’m revising had been written by a professional writer, and oftentimes someone claiming to be familiar with SEO. Unfortunately, it seems that a lot of writers, even very talented ones, aren’t familiar with all the nuances of writing good SEO copy.
Read MoreThree examples of how to use Facebook Pages for your business
I've worked with a lot of clients that enthusiastically set up Facebook Pages for their businesses, only to let them sit idly for weeks, even months at a time. If you're not interacting with your customers on your Facebook Page, you're missing out on an opportunity to boost your business. Here are three examples of how to use Facebook Pages to connect with your fans (aka your market).
Read More6 Tips for Writing Better Tweets
KNOW YOUR LIMITS Before you can write an effective Tweet, you’ve got to know the basics: Twitter gives you just 140 characters to get your message across. That’s characters, not letters, so the limit includes spaces, hashtags (#) and links to your website, your blog, or an online article, etc. Getting an entire message into that space can be challenging and in this blog we’ll...
Read MoreHow to use Social Media for your Business
The popularity of media on demand means it’s harder than ever to get your message to potential new clients. Cable TV, Netflix, MP3 players, iTunes, all that stuff adds up to creating a kind of insular experience for people when they’re looking for entertainment. The problem is that while entertainment used to be one of the most effective ways to reach an audience with your advertising, it’s...
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